Let’s talk about Persuasion and your credibility

Persuasion and your credibility

When you set out to persuade a listener, or a group of listeners, to do something, to buy something or act a certain way — your success will be greatly enhanced if you establish your credibility before you start speaking.

Here are the four major aspects of credibility:

Trustworthiness — Listeners are more likely to be persuaded by someone they trust.