Let’s talk about Persuasion and problems, causes and solutions

Persuading listeners to accept your solution to a problem can be as simple as showing them that it reduces or eliminates their fears. This is the power of the problem-cause-solution (PCS) persuasion process.

Here are the three steps for constructing a PCS argument:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rodney Denno

Rodney Denno

Curious and Analytical — by Nature. Father, Writer, Inventor, Speaker, Educator, YouTuber, Technologist, Entrepreneur, Executive — by Choice. rodneydenno.com