Let’s talk about persuasion and ‘new’

Question:

What is so important that news outlets all over the world pump it out all day every day and we obsessively check our favorite news sources for it?

Well, it is the news of course. But, did you know that the word ‘news’ is just the plural form of the word ‘new’! Imagine that. A multi-billion dollar industry dedicated to pumping out new material every day or we lose…