Let’s talk about persuasion and ‘new’

Question:

What is so important that news outlets all over the world pump it out all day every day and we obsessively check our favorite news sources for it?

Well, it is the news of course. But, did you know that the word ‘news’ is just the plural form of the word ‘new’! Imagine that. A multi-billion dollar industry dedicated to pumping out new material every day or we lose interest.

In fact, because we are so driven to be in on the latest and greatest, that the word new has the power to attract our attention more than most any other word.

And, that power only increases if you can suggest that it is a secret that most people don’t yet know.

So, by leveraging the power of the word new and giving your listeners something new to think about you can Speak Your Mind with confidence and clarity.

You can also watch this on video — if that’s your thing —