Emotions, like fear, love, pity and anger, are really powerful motivators. And the whole point of persuasive speaking is to motivate your listeners to do something, to buy something or to act in a certain way.
A persuasive speech without emotions is just a bunch of claims and a call to action that your listeners can easily ignore.
But, a persuasive speech with emotions that are strategically connected to your claims and to your call to action has the power to move your listeners to take action.
And, adding in emotional motivators into your next speech can be as simple as telling a vivid story, using highly descriptive language, using engaging delivery techniques or adding in humor.
So, by helping your listeners feel the emotions associated with your persuasive argument, you will transform passive listeners into motivated action takers. And that will give you the confidence and clarity to Speak Your Mind.
You can also watch this on video — if that’s your thing —