Let’s talk about persuasion and ‘because’

Persuasion and the power of ‘because’

When it comes to persuasion some words are more persuasive than others. And, one of the most persuasive words is because. That’s because what you say after the word because gives your listeners a reason to believe what you said before the word because.

The power of because comes from the fact that we don’t make decisions logically. We typically make them emotionally and then justify them…