Question: What is so important that news outlets all over the world pump it out all day every day and we obsessively check our favorite news sources for it? Well, it is the news of course. But, did you know that the word ‘news’ is just the plural form of…

When it comes to persuasion some words are more persuasive than others. And, one of the most persuasive words is because. That’s because what you say after the word because gives your listeners a reason to believe what you said before the word because. The power of because comes from…

One of the best ways to persuade your listeners is to help them see, hear and feel what it would be like to have your product or service in their life. In the persuasion industry this is called Monroe’s Motivated Sequence. Its a five step process where each step builds…

Persuading listeners to accept your solution to a problem can be as simple as showing them that it reduces or eliminates their fears. This is the power of the problem-cause-solution (PCS) persuasion process. Here are the three steps for constructing a PCS argument: Step One — explain the magnitude and…

Sometimes persuasive speaking can be as easy as comparison shopping. All you have to do is compare two or three products or ideas and show why one of them has more advantages than the others. Here are three steps and a pro tip on how to construct a comparison shopping…

The most persuasive arguments are clear, concise, and logical. In fact, the whole point of speaking persuasively is to give your listeners clear and logical reasons for doing something, buying something, or acting in a specific way. If listeners can’t understand or follow your arguments they will ignore your call…

Emotions, like fear, love, pity and anger, are really powerful motivators. And the whole point of persuasive speaking is to motivate your listeners to do something, to buy something or to act in a certain way. A persuasive speech without emotions is just a bunch of claims and a call…

When you set out to persuade a listener, or a group of listeners, to do something, to buy something or act a certain way — your success will be greatly enhanced if you establish your credibility before you start speaking. Here are the four major aspects of credibility: Trustworthiness —…

I used to be horrible at remembering my shower thoughts. Not any more! You’re in the shower. The warm water is gently relaxing your body. You feel like you’re finally able to take a break from intensely focusing on problems and just enjoy life for a few minutes. You’ve just…